Probable Niche

We've identified the niche as new balance.

new balance

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as new balance.

new, shoes, balance, nike, womens, running, running shoes, mens, air, nike air, balance shoes, women, sneakers, news, men, air max, classics shoes, suede, nike free, classics's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 05:46 UTC on January 8, 2014. The source was comprised of 19050 characters, of which 17509 are code, leaving an organic character count of 1541. The total word count on the home page is 269. We filtered out 10 numbers, 91 common words, and 12 words shorter than three characters in length, leaving an impact word count of 141. The size of the lexicon (number of unique words) is only 108. We extracted twelve top keywords, leaving 11.11% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
new balance815.38%
womens new11.92%
wearing durability 11.92%
walking shoes11.92%
toe box11.92%
stands abandoned 11.92%
solid rubber11.92%
sneakers included 11.92%
slightly closer11.92%
slate grey11.92%
shoes use11.92%
shoes sale11.92%
running shoe11.92%
rubber outsole11.92%
retro style11.92%
provides long11.92%
premium look11.92%
outsole provides11.92%
olive green11.92%
model features11.92%
memorial day11.92%
long wearing11.92%
free website11.92%
fluorescent orange11.92%
fits slightly 11.92%
emphasis colors 11.92%
edit text11.92%
edit subtitle11.92%
classic retro11.92%
camo print11.92%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. new
  2. balance
  3. new balance


Source Character Count 19050
Code Character Count 17509
Organic Character Count 1541
Filtered Numbers 10
Filtered Words (Common) 91
Filtered Words (Short) 12
Total Word Count 269
Impact Paragraph Count 222
Impact Word Count 141
Impact Lexicon Size 108


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